An article from the New York Times, February 22, 2007, writted by Andrew Martin.
"Whole Foods Market yesterday he surprised investors by announcing a proposed merger with Wild Oats Markets, a similar though much smaller chain.
"The demand of natural foods has increased sharply in recent years as consumers have tried to eat healthier, and competition has grown as larger retailers like Wal-Mart and Target have aggressively added organic products. At the same time, new competitors like Trader Joe’s have offered the products at lower prices.
"The companies would save money by eliminating corporate duplication and that Whole Foods would gain access to markets where it is now weak, particularly the Pacific Northwest, the Rocky Mountain region and Florida.
"Wild Oats is the biggest acquisition yet for Whole Foods. Started in Boulder, Colo., in 1987, it has 110 stores in 24 states and in British Columbia and $1.2 billion in annual sales. By contrast, Whole Foods, which was started in 1980 in Austin, Tex., has 193 stores in the United States, Canada and Britain and had sales of $5.6 billion in 2006.
"From 1998 to 2005, the organic food industry in the United States grew 15 percent to 21 percent each year, according to the Organic Trade Association. In 2005, sales of organic food was $13.8 billion.
"But the market for natural products is much broader and harder to define. According to The Natural Foods Merchandiser, natural and organic product sales in the United States grew 9.1 percent in 2005, with more than $51 billion in sales.
"Whole Foods’ stock has tumbled by nearly 40 percent in the last year because of increased competition and the chain’s inability to keep pace with its lofty financial goals.
"Whole Foods defined the market for natural and organic foods, but nearly every major retailer has scrambled to replicate Whole Foods’ success, by making their produce more aesthetically pleasing or by offering more organic and natural products."
http://www.nytimes.com/2007/02/22/business/22foods.htmlor search for "Whole Foods Makes Offer for a Smaller Rival"
Tags: health
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